I was an early Etsy adopter, at least I think I was — as a new mom I was looking for ways to still take a few photos, and maybe even sell a few. Yes, photography is inherently difficult to sell; but it also provided a little time away, outside, as I figured out my new professional life and what that even meant. The challenge with Etsy, okay one challenge for me, was finding a way to market items and keep a stock of photos that were printed, matted, and ready-to-ship or sell at local shows — the investment alone was daunting. It became clear at my last craft show, when a lady with homemade pickles was selling more than I, that maybe this whole deal was not for me — a Property Brothers moment of realism with the sunshine rays radiating out from my head. I needed a plan, a direction, a different market than competing with the pickle lady (make no mistake, I do genuinely enjoy pickles).
Fast forward nearly seven years — still no real plan. But, Etsy has evolved like most technologies and today offers the option to sell digital downloads — yet another aha moment when I discovered this glory. After a chunk of time away, I’m back — and hopeful. The market for photography of any kind is brimming over with talented photographers — my few photos are just a blip on the screen. But this option, the digital world option, streamlines my own process — and that’s all I will be focused on; yes, there are more talented photographers, much the same as there are writers whose skills and talents surpass mine when it comes to both prose and teaching. My plan has evolved from trying to learn how to produce a supply chain, albeit sporadically which doesn’t lend itself to success, tp focusing simply on the photos I love myself and sharing them on the Etsy platform. If I simply brighten someone’s day with my colorful posts – super; if someone is moved to puchase and download a photo to keep that feeling alive, double super.
My shop name remains Northwest Flora as I lived in the Pacific Northwest when I began this photo journey in 2010. Visit me: northwestflora.etsy.com for a dose of color in the coming days as we head to the darker part of the year.